A living website: why we chose blog-first
Today we are launching our new website, and you may notice that this is not a traditional corporate website with static pages that remain unchanged for months or even years. We have deliberately opted for a blog-oriented approach. Why? Because a modern website needs to be able to breathe.
Content that moves
The internet of 2025 is no longer what it was ten years ago. Visitors don't expect a digital brochure that gets updated once a year. They are looking for fresh insights, new perspectives and up-to-date information. A blog-style website makes it possible to meet that expectation.
By building our website around a blog, we create a platform that can grow organically. Each new post adds value, attracts new visitors and gives returning readers a reason to come back. It's the difference between a shop window that always displays the same thing and a shop where new products arrive regularly.
Closer to our target group
A blog enables us to engage in conversation with our target audience. We can respond to current questions, discuss trends and share our expertise in an accessible way. It makes us more human, more approachable and more relevant.
And let's be honest: search engines also love fresh content. Every new post is a new opportunity to be found by people who are looking for what we have to offer.
The future is flexible
We believe that a website is never “finished”. It is a living platform that evolves with our company, our customers and the world around us. By choosing a blog-first approach, we give ourselves the space to continue to evolve.
Welcome to our new website. And feel free to come back again – there is always something new to discover.